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Writing

Readability
Consultants' reports should not read like legal documents. [21 October 2002]

Personal or impersonal?
Some reports benefit from being impersonal; others from being personal. [18 November 2002]

Foreign words
How should you show foreign words and phrases in your reports? [3 February 2003]

Citations and references
Citations and references in your reports can make them cumbersome and difficult to read. Here is a simple way of including them. [24 March 2003]

Latin plurals
What is the plural of 'virus'? Is 'virus' a Latin word or do we now accept it as English? [25 August 2003]

Unneeded prepositions
You can start to edit your reports by checking for unneeded prepositions. [13 October 2003]

Using passive verbs
A simple rule about active verbs should be broadened in some situations and ignored in others. [17 November 2003]

Writing advertising copy
Here are two techniques for transforming a consultant's report into advertising copy. And when you can use them, even if you don't write advertising copy. [23 February 2004]

Describing levels
Is there a better way of describing levels than 'high', 'medium' and 'low'? [15 March 2004]

Avoiding parody
There are some expressions that you should avoid, and others that you should use only after careful thought. [3 May 2004]

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